Midori design studio; freelance graphic designer based in Vienna, Nekomochi product foto
Midori design studio; freelance graphic designer based in Vienna, Nekomochi product foto

Nekomochi

Nekomochi

Service: branding + packaging design

Service: branding + packaging design

About the business

About the business

Nekomochi is a family-run business making delicious, handmade mochi with organic ingredients. They offer three yummy flavors—red bean, strawberry, and honeydew melon. Perfect for kids and parents to enjoy while shopping, enjoying a festival or a nice evening at home!

Nekomochi is a family-run business making delicious, handmade mochi with organic ingredients. They offer three yummy flavors—red bean, strawberry, and honeydew melon. Perfect for kids and parents to enjoy while shopping, enjoying a festival or a nice evening at home!

The concept

The concept

Our concept is to make Nekomochi fun and appealing to kids with playful shapes and bright colors. Just like mochi isn’t perfectly shaped, our logo isn’t either, showing that it’s all-natural. The logo combines a cute mochi with a cat, giving it a kawaii vibe that’s hard to resist!

Our concept is to make Nekomochi fun and appealing to kids with playful shapes and bright colors. Just like mochi isn’t perfectly shaped, our logo isn’t either, showing that it’s all-natural. The logo combines a cute mochi with a cat, giving it a kawaii vibe that’s hard to resist!

Midori design studio; freelance graphic designer based in Vienna, Nekomochi logo
Midori design studio; freelance graphic designer based in Vienna, Nekomochi logo
Midori design studio; freelance graphic designer based in Vienna, Nekomochi logo

Colors

Colors

The main brand colors are inspired by the different mochi flavors—strawberry, honeydew melon, and red bean paste. These colors add a fun and flavorful touch that ties directly into the product’s unique variety.

The main brand colors are inspired by the different mochi flavors—strawberry, honeydew melon, and red bean paste. These colors add a fun and flavorful touch that ties directly into the product’s unique variety.

Typography

Typography

The fonts I’ve chosen are round and playful, making them super fun and appealing for kids. Their soft, cheerful look helps create a friendly vibe that really connects with a younger audience.

The fonts I’ve chosen are round and playful, making them super fun and appealing for kids. Their soft, cheerful look helps create a friendly vibe that really connects with a younger audience.

Nekomochi_logo_design_strawberry_flavour
Nekomochi_logo_design_strawberry_flavour
Nekomochi_logo_design_strawberry_flavour
Nekomochi_logo_design_honeydew_melon_flavour
Nekomochi_logo_design_honeydew_melon_flavour
Nekomochi_logo_design_honeydew_melon_flavour
Nekomochi_logo_design_red_bean_flavour
Nekomochi_logo_design_red_bean_flavour
Nekomochi_logo_design_red_bean_flavour
Nekomochi_all_3_flavours_product_foto
Nekomochi_all_3_flavours_product_foto
Nekomochi_all_3_flavours_product_foto
Nekomochi_product_foto
Nekomochi_product_foto
Nekomochi_product_foto
Nekomochi_product_foto
Nekomochi_product_foto
Nekomochi_product_foto
Nekomochi_product_foto_strawberry_flavour
Nekomochi_product_foto_strawberry_flavour
Nekomochi_product_foto_strawberry_flavour

Ready to bring YOUR idea to life?

Ready to bring YOUR idea to life?

Book a free consultation with me and let’s chat about your vision!

Ready to bring
YOUR idea to life?

Book a free consultation with me
and let’s chat about your vision!

There is more to explore!

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© 2024 MIDORI design studio. All rights reserved.
© 2024 MIDORI design studio. All rights reserved.
© 2024 MIDORI design studio. All rights reserved.
Midori design studio logomark
Midori design studio logomark